Card Issuance Programmes

Whether you’re a fintech startup, an established merchant, or a corporate enterprise, launching your own branded payment cards can unlock new opportunities and competitive advantages. At Wilson Excel, we guide you through every stage of the card issuance journey.

We begin by understanding your business objectives and provide insights into market trends, competitor offerings, and customer expectations to refine the card programme’s value proposition. We identify potential issuing banks and card processors, and assess technology partners for card management platforms, digital wallets, and customer interfaces. Supporting negotiation of contracts and service level agreements to ensure favourable terms. We advise on card features and user experiences, coordinate card design and branding to align with your business’s identity. After launch, we provide analytics, feedback, and support to continuously improve your card programme’s performance.

Card issuance programmes are more accessible and impactful than ever, offering businesses a unique way to differentiate, engage, and grow. With Wilson Excel, your business can harness the full potential and navigate the complexities of card issuance.